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The 2024 IPI World Congress and Media Innovation Festival will gather leading journalists, editors, and publishers from around the world in Sarajevo from May 22 to 24, 2024. Under the theme “Navigating Crises: Journalism at a Turning Point”, this event will provide a vital space for media professionals, thought leaders, and innovators to explore new solutions, foster understanding, and critically examine the role of the media in addressing the great crises of our time.

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Organized by the International Press Institute (IPI).
Friday, May 24 • 11:00 - 12:00
Putting communities first: How local media are engaging audiences – and keeping their trust

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Local, public interest journalism serves its community and society with critical information and reporting that empowers citizens to vote, brings community together and reduces polarization, informs about public health concerns and much more. Hear from local news entrepreneurs who are pursuing new strategies for financial sustainability and doubling down on their quality journalism to reach and engage with diverse audience segments ensuring they are indispensable to their communities.
Moderators
avatar for Saorla McCabe

Saorla McCabe

Advisor for Communication and Information Strategy, UNESCO
Saorla McCabe is an Advisor for Communication and Information Strategy and Policy at UNESCO. She also serves as Deputy Secretary of UNESCO’s International Programme for the Development of Communication, a programme that provides grants to media development projects implemented by... Read More →

Speakers
avatar for Admir Gjoni

Admir Gjoni

IT specialist, digital content administrator, and project manager, Portal Ul-info
Admir Gjoni, IT specialist, digital content administrator, and project manager at Portal Ul-info. Implemented numerous projects in fields like media, human rights, public administration, and policies. Author and co-author of multiple reports, analyses, studies, and policy papers... Read More →
avatar for Lera Lauda

Lera Lauda

Head, ABO Local Media Development Agency
Lera Lauda is head of the Ukrainian Local Media Development Agency ABO (Kyiv, Ukraine). The mission of her organization is to relaunch the local and niche media market by digitizing it, raising the professional level of journalists, and optimizing the business models.ABO has launched... Read More →
avatar for Izabela Moi

Izabela Moi

Co-Founder and CEO, Agencia Mural
Izabela Moi is a journalist with almost three decades of professional experience. She has been a specialist in education coverage, primarily at Folha de SPaulo, where she also served as an editor and training manager. Additionally, she has worked as a communication coordinator in... Read More →
avatar for Viktor Pichuhin

Viktor Pichuhin

Journalist and research and development director, Nakypilo Mediagroup
Viktor Pichuhin from Kharkiv, Ukraine, has been working as a journalist for ten years and has been training media literacy for nine years. He studies and dissects the disinformation campaigns spreading in the eastern part of Ukraine, the erosion of civil society that arises as a result... Read More →
avatar for Albina Vicković

Albina Vicković

Executive Director for Development and Innovation, RTV Slon
Albina Vicković, a holder of a Master's degree in Social Sciences specializing in Communication and a PR practitioner from the London School of Public Relations, joined the RTV Slon team back in 2015 as a program editor. She completed her studies at the Faculty of Philosophy, University... Read More →

Friday May 24, 2024 11:00 - 12:00 CEST
Holiday Hall
  Panel Discussion

Attendees (16)